AI & Digital Marketing course in Coimbatore

SEO, AEO, Google & Meta Ads with AI tools.

Syllabus

1. Module 1: Foundations and AI Setup - Digital Marketing Introduction, Digital Marketing Channels, AI and Prompt Engineering for Marketers
2. Module 2: Website and WordPress - Hosting and WordPress Setup, Theme, Editor and Navigation, Essential Plugins
3. Module 3: SEO, AEO and GEO - SEO Foundations and Keyword Research, On-Page SEO, Off-Page and Local SEO, Technical SEO and Search Console, AEO and GEO, Website Audit and Core Web Vitals
4. Module 4: Design, Content and Video Marketing - Canva Design Fundamentals, Canva Magic Studio and Social Creatives, Content Strategy and Planning, Copywriting and Persuasion, AI Content and Blog Writing, YouTube and Video Content
5. Module 5: Google Ads - Google Ads Theory and Account Structure, Keyword Research and Planning, Search Campaigns, Display Campaigns, Video and Demand Gen Campaigns, Merchant Center and Shopping Campaigns, Performance Max and App Campaigns
6. Module 6: Social Media and Meta Ads - Social Landscape and Profile Optimisation, Meta Business Suite, Meta Ads Manager Foundations, Awareness and Engagement Campaigns, Traffic and Lead Campaigns, Sales and App Promotion Campaigns, LinkedIn, X Ads and SMO Tools
7. Module 7: Email, Automation, WhatsApp, Influencer and Affiliate - Email Marketing, CRM and Marketing Automation, WhatsApp Marketing, Influencer and Affiliate Marketing
8. Module 8: E-Commerce with Shopify - Shopify Store Build, Shopify Launch
9. Module 9: Analytics, Attribution and Optimisation - UTM and Campaign Tracking, GA4 and Marketing Attribution, Automated Reporting, Competitor Digital Marketing Analysis, Landing Page, CRO and Behavioural Analytics
10. Module 10: AI Analytics and AI Optimisation - AI Analytics and Visibility, AI Ad Optimisation Tools
11. Module 11: Advanced Practice Labs and Growth - Google Ads Optimisation Lab, Meta Ads Optimisation Lab, Marketplace and Retail Media, Growth Marketing and Marketing Psychology
12. Module 12: Capstone and Career Guidance - Capstone Strategy and Build, Capstone Launch, Optimisation and Reporting, Career Guidance, Presentation and Final Assessment

Tools

Google Ads, Meta Ads Manager, Meta Business Suite, GA4, Google Tag Manager, Google Search Console, Looker Studio, WordPress, Elementor, Rank Math, Yoast SEO, Semrush, Ahrefs, Screaming Frog, Ubersuggest, Google Trends, Google Keyword Planner, GTmetrix, Canva, YouTube Studio, LinkedIn Campaign Manager, X Ads, Later, Shopify, Razorpay, Google Merchant Center, Mailchimp, Brevo, HubSpot, WhatsApp Business API, AiSensy, Hotjar, HeyGen, InVideo AI

Projects

• WordPress Website: Build a professional WordPress website for an online education platform with Elementor and plugins.
• Instagram & Facebook Marketing: Create and manage optimised Instagram and Facebook accounts for a cloud computing company.
• Google Business Profile: Create and optimise a Google Business Profile for a sports & turf booking platform: services, photos, posts, reviews and Maps visibility.
• Keywords & SEO Blog: Keyword research and an SEO-optimised blog for a digital payment platform.
• Competitor Analysis: A detailed competitor analysis report for a beauty & fashion e-commerce brand.

Career roles

Digital Marketing Executive, SEO Executive, Social Media Executive, Performance Marketing Executive, Google Ads Specialist, Meta Ads Specialist, Content Marketing Executive, Digital Marketing Analyst

Download the AI & Digital Marketing syllabus (PDF)

FAQs

Which is the best digital marketing course in Coimbatore?

Vinsup Skill Academy's AI & Digital Marketing course is a 100-hour, 12-module program at our Ganapathy, Coimbatore campus and online. It covers SEO, AEO & GEO, Google Ads, Meta Ads, WordPress, Shopify, email, WhatsApp and CRM automation and GA4, with AI built into every module and live capstone projects.

What are AEO and GEO, and are they covered?

Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are how brands get featured in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. Both are covered in the SEO module along with technical SEO and Core Web Vitals.

Will I run real Google Ads and Meta Ads campaigns?

Yes. You build Search, Display, Video, Demand Gen, Shopping and Performance Max campaigns in Google Ads, and awareness, traffic, lead and sales campaigns in Meta Ads Manager, followed by dedicated optimisation labs.

Which tools will I learn?

Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Search Console, Looker Studio, WordPress, Elementor, Rank Math, Yoast, Semrush, Ahrefs, Screaming Frog, Canva, Shopify, Mailchimp, Brevo, HubSpot, WhatsApp Business API, AiSensy, Hotjar and AI tools like HeyGen and InVideo AI.

Do I need a technical background?

No. The course starts with foundations and AI setup. Students, graduates, business owners and career switchers can all join.

Can I freelance or start an agency after this course?

Yes. You finish with a live website, managed social accounts, a Google Business Profile and ad campaigns you can show clients, along with career and freelancing guidance.

What jobs can I apply for?

Digital Marketing Executive, SEO Executive, Social Media Executive, Performance Marketing Executive, Google Ads Specialist, Meta Ads Specialist, Content Marketing Executive and Digital Marketing Analyst.

Vinsup Skill Academy, 148, A B Gopalsamy Koil Street, Sridevi Nagar, Ganapathy, Coimbatore, Tamil Nadu 641006. Phone: +91-8248826374